The True Meaning Behind That Layer Of Blue Nail Polish :: essays research papers

The True Meaning Behind that Layer of Blue boom PolishWhen the red-based shades such as pink and orange were the only type ofnail polish females d atomic number 18d to wear, I remember wondering if in the proficient futuretheyd dare switch to completely new shades such as blue or green. Now thatday and age has come when each(prenominal) different shades of blue sack up be seen painted onteens nails. Yet, this new choice of blue isnt just another craze of themoment. Rather, it symbolizes something slightly deeper. This in vogue(p) trend of blues not only broke the barrier of reds only, but broke the limits ofsociety each girl felt she had when it came to choosing a unreserved shade of nailpolish.Before, the rebels and the freaks were the only angiotensin-converting enzymes who had theguts to wear what it took to get attention and to shock the world. For themshades of nail polish whether they were blue, black, or glitter have neer beenan issue of inappropriateness. Those who w ere less eccentric when it came toexpressing their exterior image stayed with the acceptable red tones.Now that blue nail polish is the latest manicurean craze, both thetamest and the wildest adolescents together are donning the shade. When askedwhy they choose to wear this latest cerulean shade of nail polish, many giveback similar responses such as It looks cool If I wore red I would justfeel like another ordinary person, but if people see your blue nail polish, theydo a double-take Its a little new, something different.Unfortunately, many youths have been raised in a society where they havebeen conditioned to fear doing anything that will have them come crossways as afreak to others. In todays society, nail polish is one of the few things thatcome between the limits of someone who may be considered a dumb dresser or afreak-show. It is understandable why the more all-around fashion-consciousyouths might be attracted to a new trend of accessory. A theory can evolve,however, from the other kind of youths who dont express their inner-selvesfully through and through their apparel. It is possible that these girls may feel more atease leaking out their wild streak through the most subtle way they know how -nail polish. You can dress normally and still wear wild nail polish, yet no onewill consider you a freak because of your flashy nails.My parents hate it. This factor alone may be an invitation for youthsto wear blue nail polish.

The Environmental Lobby and Voting Trends in the United States Essay

The surroundingsal Lobby and Voting Trends in the United StatesThe environmental movement in the United States has typically focused its resources on public teaching, legislative lobbying and litigation. However, the movements success in the latter two is highly dependent on the quality and character of elected officials. Successful public education on behalf of the environment translates into greater environmentalist electoral success. This paper discusses national trends that impact and influence the environmental lobbys ability to achieve hearty electoral results, and the manner in which the lobby has responded to those trends. Overall, the American public is receptive to environmentalism, but the political realm is crowded with many competing interests, and the environmental lobby has not yet found a reliable means of influencing electoral politics for the benefit of its policy preferences.Republican VotersThe majority of all Republicans support some winning of federal enviro nmental spending, either status quo or increased spending. The majority of all self-identified conservatives also support some kind of environmental spending. A patent gap in preferences regarding the amount of federal environmental spending exists between strongly and less strongly self-identified Republicans and this gap appears to have increased in the much polarized political world after 1994.Support for decreased environmental spending spikes significantly between strong Republicans and all other groups. The difference between shadowy Republicans and strong Republicans is about 10 percentage points. These differences between strong Republicans and all other groups including weak Republicans indicate that support for decreased en... ...Valtin, Tom. After the Election A More Visible Battlefield Nov 6, 2002. Sieraclub.org/scoop/midterm_election.asp. Accessed 12/3/03A Big Fight for a Small Pocket of Voters in Colorado. Nov 4, 2002. Online NewsHour. Pbs.org/newshour/vote2002/ra ces/co. Accessed 12/3/03Allard/Strickland Senate Debate. Oct. 4, 2002. rmpbs.org/campaign2002/debate_as.htmlads. Accessed 12/3/03Battle for the Senate. Pbs.org/newshour/bb/congress/july-dec02/Colorado. Accessed 12/3/03Colorado Up For Grabs. PBS Online NewsHour. Oct 15,1996. Accessed 12/3/03. pbs.or/newshour/bb/election/October/96/Colorado_race_10-15.htmlElection 2002 and the Environment Colorado Senate Race. Greennature.com/article780.html. Accessed 12/3/03Lcveducation.org/Programs/ProgramsList.cfm?c=23. Accessed 12/2/03.http//www.multied.com/elections/1992state.html. Accessed 12/7/03.

Free Essays -Themes of Native Son :: Native Son Essays

Themes of Native parole Frustration and hopelessness develop as major themes of the story. When Bigger and his friend Gus condition a sky writing plane, Bigger expresses frustration in his bidding I could fly one of them things if I had a chance. Discussing the impossibility of accomplishment in the white-controlled world, Bigger expresses hopelessness, saying, They dont let us do nothing. When Gus reminds Bigger that they have of all time known this, Bigger agrees, but insists that he cannot accustom himself to it. Every time I think about it, he says, I feel handle somebodys dawdler a red-hot iron down my throat. Today a good lawsuit of the same type of frustration can be seen on the different music videos done by black artists. These video portray, poor education and a lack of opportunities afforded to blacks. Oppression, hate, and the separatism between whites and blacks also arises as a primary(prenominal) theme. Bigger represents the oppressed but rebellious black, in contrast the Daltons represent fleeceable whites, and Jan and Max represent the oppressed communists. These various characters hate for each one other without comprehend the underlying social cause. Only the oppressed groups come to help and clear each other by the end of the novel, small-arm the oppressors still enquire for bitter vengeance. The separatism become obvious while Bigger when sits in the gondola with Mary and Jan. He feels afraid and uncomfortable being treated like an equal and being allowed to sit near them. This separatism also made his oppressors blindly ignorant of the realities of social oppression. Separatism affects both sides of the color line. The characters consider each other as separate entities, never interacting on an equal basis. Social ignorance allows the scapegoating of Bigger, to show the anger and rage built up from by many age of tension between the races. A good example of separatism and oppression in our area shows up in the conflicts between Whites and Hispanics. Arguments about English as the official language as the official language of the US represent the manifestations of this conflict. A notable theme that the author portrays through Biggers actions come from the true pith of freedom to the oppressed. Biggers discovered freedom came to him in two instances, in both cases while committing murder. With the death of Mary Dalton, Bigger starts to realize that for the first time he has gone against the law.Free Essays -Themes of Native Son Native Son EssaysThemes of Native Son Frustration and hopelessness develop as major themes of the story. When Bigger and his friend Gus watch a sky writing plane, Bigger expresses frustration in his statement I could fly one of them things if I had a chance. Discussing the impossibility of accomplishment in the white-controlled world, Bigger expresses hopelessness, saying, They dont let us do nothing. When Gus reminds Bigger that they have always known this, Bigger agre es, but insists that he cannot accustom himself to it. Every time I think about it, he says, I feel like somebodys poking a red-hot iron down my throat. Today a good example of the same type of frustration can be seen on the various music videos done by black artists. These video portray, poor education and a lack of opportunities afforded to blacks. Oppression, hate, and the separatism between whites and blacks also arises as a main theme. Bigger represents the oppressed but rebellious black, in contrast the Daltons represent naive whites, and Jan and Max represent the oppressed communists. These various characters hate each other without comprehend the underlying social cause. Only the oppressed groups come to help and forgive each other by the end of the novel, while the oppressors still asking for bitter vengeance. The separatism become obvious while Bigger when sits in the car with Mary and Jan. He feels afraid and uncomfortable being treated like an equal and being allowed to sit near them. This separatism also made his oppressors blindly ignorant of the realities of social oppression. Separatism affects both sides of the color line. The characters consider each other as separate entities, never interacting on an equal basis. Social ignorance allows the scapegoating of Bigger, to vent the anger and rage built up from by many years of tension between the races. A good example of separatism and oppression in our area shows up in the conflicts between Whites and Hispanics. Arguments about English as the official language as the official language of the US represent the manifestations of this conflict. A notable theme that the author portrays through Biggers actions come from the true meaning of freedom to the oppressed. Biggers discovered freedom came to him in two instances, in both cases while committing murder. With the death of Mary Dalton, Bigger starts to realize that for the first time he has gone against the law.

Symbolism in A Streetcar Named Desire by Tennessee Williams Essay

During the late nineteen-forties, it was common for playwrights suchas Tennessee Williams to use symbolism as an approach to conveypersonal thoughts, through the attitudes of the characters and thesetting. Williams actors fox used symbolism to disguise theactuality of their thoughts and to accommodate the needs of theirconservative audience.A Streetcar Named Desire has a few complicated character traits andthemes. Therefore, they ca-ca to be symbolised victimization figures or imagesto express abstract and mystical ideas, so that the viewers can remainclueless. Williams not only depicts a clear personality of the actorsbut he also includes real-life public opinions from the past (some ofwhich are contemporary.) These opinions were likely to raisecontroversies on issues such as prejudice, social gender expectationsand men and womens roles in society.There have been numerous occasions when symbolism has taken place in AStreetcar Named Desire. Firstly, Stanley is insulted several tim esby Blanche (his sister-in-law) Stella (his beloved wife) and otherresidents of the Quarter.For example, the term animal has been perpetually spoken of, todefine Stanleys malicious and ill-natured conduct. In scene four,Blanche tries to persuade her younger sister to go elsewhere and leaveher husband. On page 163, she complainsBlanche He acts like an animal, has an animals habits Eats likeone, talks like one Theres even something - sub-human - somethingnot quite to the stage of humanity yet Yes, something - ape-likeabout him there he is - Stanley Kowalski - Bearing the raw meathome from the kill in the jungleFurthermore, when the play begins, Stanley enters the ground-floorapartm... ... of the play,Williams may be hinting that Blanche is gradually universe ruined.Perhaps her white radio being tossed out of the window tells usthat Stanley is already against Blanche and does not like the sound ofher being around.I shall conclude this essay with a brief understanding of symbolism.I t is a very helpful concept and often needed to give the audience afew suggestions. Symbolism makes people think and broadens their mindwith varieties and ideas. In A Streetcar Named Desire, symbolism hasbeen significantly used to show the roles of men and women in societyand how they expect each other to be treated. It has disguised manypossible sexual scenes therefore, Williams has succeeded intransmitting some of his themes or ideas. Some of these are sexuality,madness, jealousy, racism, cruelty, loyalty, gender relationships andconflict.

Macbeth Comparison Essay :: essays research papers

Macbeth Comparison EssayA quote which really defines gentlewoman Macbeth and Macbeths breathing in regarding cause is Power does non corrupt men fools however, if they get into a position of power, corrupt power George Bernard Shaw. noblewoman Macbeth is more ambitious in terms of gaining power then Macbeth is and that Lady Macbeth will do almost anything to gain power, even evil things that she normally wouldnt do. This is sh deliver when Macbeth and Lady Macbeth learn nigh the witches predictions, then roles in the plans to murder fag Duncan in order to gain power and then finally after the murder, Macbeth doesnt want to finish the plan making Lady Macbeth angry and create a chance they might get caught and gain no power at all.Lady Macbeth shows more ambition then Macbeth does in terms of gaining power regarding kingship. When Macbeth finds out about the witches predictions and the first two coming true Glamis, and thane of Cawdor The greatest is behind (1.3.124-125) meani ng that he got a taste of power, making him thane of Glamis and thane of Cawdor making him more ambitious for the power to become king. Proving that he will do anything for power he decides that he is going to murder Duncan. When Lady Macbeth receives the letter from Macbeth learning about the witches predictions and that two of them came true already, she becomes very ambitious towards gaining power. She doesnt believe that Macbeth will murder Duncan, so she makes a plan for the murder.Secondly Lady Macbeth shows more ambition then Macbeth does in terms of gaining power regarding kingship. When Macbeth does not want to murder Duncan any longer, for he recognizes that he is a kind man, good king and thinks Duncan should remain the king. Lady Macbeth however shows more ambition for power, becomes very upset upon learning how Macbeth feels how he doesnt want to kill King Duncan anymore, she says And Live a coward in thine own esteem (1.7.46) meaning shes calling him a coward for not w anting to kill Duncan and thereby gaining power. She convinces him to change his mind to want the power of kingship now, which can whole be achieved by killing Duncan.Thirdly Lady Macbeth shows more ambition then Macbeth does in terms of gaining power regarding kingship. When Macbeth doesnt care for power anymore and regrets killing Duncan. Thinking of the consequences he says Ill go no more I am afraid to think what I have through (2.

Macbeth Comparison Essay :: essays research papers

Macbeth Comparison EssayA quote which really defines Lady Macbeth and Macbeths ambition regarding bureau is billet does not corrupt men fools however, if they get into a position of power, corrupt power George Bernard Shaw. Lady Macbeth is more ambitious in footing of gaining power then Macbeth is and that Lady Macbeth will do almost anything to gain power, even evil things that she normally wouldnt do. This is shown when Macbeth and Lady Macbeth learn about the witches predictions, then roles in the plans to move out king Dun batch in order to gain power and then finally after the murder, Macbeth doesnt want to finish the plan making Lady Macbeth baseless and causing a chance they might get caught and gain no power at all.Lady Macbeth shows more ambition then Macbeth does in terms of gaining power regarding kingship. When Macbeth finds out about the witches predictions and the first two coming true Glamis, and thane of Cawdor The greatest is behind (1.3.124-125) meaning that he got a taste of power, making him thane of Glamis and thane of Cawdor making him more ambitious for the power to become king. Proving that he will do anything for power he decides that he is going to murder Duncan. When Lady Macbeth receives the letter from Macbeth training about the witches predictions and that two of them came true already, she becomes very ambitious towards gaining power. She doesnt believe that Macbeth will murder Duncan, so she makes a plan for the murder.Secondly Lady Macbeth shows more ambition then Macbeth does in terms of gaining power regarding kingship. When Macbeth does not want to murder Duncan anymore, for he recognizes that he is a kind man, good king and thinks Duncan should outride the king. Lady Macbeth however shows more ambition for power, becomes very upset upon learning how Macbeth feels how he doesnt want to kill King Duncan anymore, she says And Live a coward in thine own esteem (1.7.46) meaning shes calling him a coward for not wanting to kill Duncan and thereby gaining power. She convinces him to change his mind to want the power of kingship now, which can only be achieved by killing Duncan.Thirdly Lady Macbeth shows more ambition then Macbeth does in terms of gaining power regarding kingship. When Macbeth doesnt care for power anymore and regrets killing Duncan. Thinking of the consequences he says Ill go no more I am afraid to think what I realize done (2.

Product Line Study of Wockhardt Hospital by Shezah Salam

About Wockhardt hospital Group Wockhardt hospital, a subsidiary of Wockhardt ltd. , is Indias leading super distinguishing characteristic hospital chain with branches in Mumbai, Bangalore, Hyderabad, Kolkata, Nagpur, Nasik, Surat , Rajkot, Kalyan and Bhavnagar. As associate hospitals of Harvard health check, USA in India, Wockhardt hospitals benefit from the extensive learning and experience of Harvard Medical School and its affiliated institutions world- large. This connection helps Wockhardt Hospitals to stay at the forefront of medical technology and techniques, way ahead of other(a)s.Wockhardt Hospitals, Mumbai, has become the first superspeciality hospital in South Asia to achieve accreditation from conjugation centering International (JCI), USA. JCI is the g hoary standard in global healthcare standards. With this, Wockhardt Hospitals joins an exclusive group of 71 hospitals worldwide, which use up passed JCIs stringent clinical quality standards. Their committedness t o build a patient driven environment through the creation and exchange of acquaintance is the decisive factor for their success.They constantly strive to upgrade the knowledge and competence of our human resources by constantly training with methodologies that meet global standards. Members of their medical team extensively travel to some of the stovepipe healthcare centers and teaching Institutions across the world to update their knowledge and acquire new competencies to hvirtuoso their skills. The quality of healthcare services at their group hospitals in India is at hit with the best centres anywhere in the world at a fraction of the cost in US, UK and Canada.Core Competencies Being a Specialty hospital, Wockardts encumbrance competencies lie in the following fields Neurology and Neurosurgery mettle and cardiac care Cardio Thoracic and Vascular surgery Orthopedics and Joint Replacements Minimal incursive surgery Wockhardt Product Line Based on the core competencies o f the hospital, Wockhardt Hospitals offers the following highly specialized services known as their centers of excellence 1. Wockhardt warmth troubleA center for excellence in interventional Cardiology and Cardiac Surgeries in the country, it has to its discern a history of path-breaking procedures, be it the first-ever Conscious Off pith Coronary artery short military operation and Awake inwardness Surgery in India. Collectively Wockhardt group hospitals have now have tremendous experience of doing over 40000 Cardiac Surgeries and 75000 interventional cardiology procedures since its inception The same expertise and care is now available across various cities of India where Wockhardt Superspecialty Hospitals have been set up and each one of them have a Wockhardt stub Care.These heart care are also a teaching center for clinicians from the sub-continent and now a preferred destination for cardiac patients non only from India but also from any over the US, UK, Canada, Mid dle East and Africas. According to the Wockhardt heart care philosophy, a life isnt saved until it is fully redeemed. Which meat that anyone who comes in with a heart ailment, is non healed until they go back to their normal life, exactly like it was before.This is why Wockhardt accomplishs surgery as just some other stepping stone in the complete healing process. Their post operative facilities stand testimony to this belief. Their advanced rehabilitative care included dedicated nutritionists, dieticians, fitness equipment, counselors and our infection control policies just a few initiatives that see you through the road to recovery. 2. Wockhardt Brain and Spine Care Wockhardt Brain & Spine specialties in Bangalore and Mumbai provides advanced micro-surgical techniques to treat complex Brain & Spine disorders.This super specialty center is amongst the few in Asia equipped with most advanced Neuro-navigation and endoscopic facilities to perform complex wizard and spine neurosu rgeries. Wockhardt Brain & Spine Care has a vastly experienced team of Neurosurgeons and Neurologists, backed by the most comprehensive neuro-diagnostic and imaging facilities, positions the hospital among the best in the region. Neurological services extend to the very latest in diagnostic equipment such as EEG, ENMG, and Video-monitoring, 1. 5 Tesla MRI and 64-Slice CT Scan. 3. swot and Joint CenterThe Wockhardt Bone & joint Care has evolved as the Centre of Excellence for joint replacement surgeries and is equipped to treat all types of musculo-skeletal problems ranging from surgeries to minimally invasive Arthroscopic surgeries. The Wockhardt Bone and Joint Care is equipped to treat all types of musculo-skeletal problems ranging from Trauma Surgery to Minimally Invasive Arthroscopy Surgery. The hospital also specilalises in surgery for joint replacements, sports medicine, ligament repair, genu surgery, spine surgery and physical therapy for rehabilitation.Wockhardt Bone & Join t Care has complete technology and advanced skills to perform Microscopic Lumber & Cervical Discectomy, Endo-scopic Spine Surgery and Arthroscopic surgeries such as Ligament Reconstruction in the knee, Subacromial Decom-pression in the shoulder. 4. Minimal price of admission Surgery The Wockhart Minimal access code Surgery Hospital is equipped with High-end technology to perform clearcutness surgery in this newly developed modality of surgical treatment, which until recently required large incisions on the human body.It encompasses operative procedures for the nervous system, ENT, thorax, abdomen, urinary tract, reproductive system and joints. This technology not only minimises surgical trauma, pain and blood loss but also shortens hospitalisation and improves aesthetics. Traditionally surgeons had to cut wide and deep (Incision) to reach (Access) organs for large incisions caused pain, were prone to infections/ hernia and often rendered poor cosmetic results. These factors were the underlying cause of significant mortality and morbidity.Minimal Access Surgery (MAS) makes it possible for surgeons to reach (Access) various organs in the body cavities through small incisions (Minimal). Wockhardt Minimal Access Surgery Hospital has acquired complete State-of the-art eye socket of endoscopic technology required for carrying our minimal access surgery. These include Endovision Tricam SL, Harmonic Scalpel, Medical grade monitor, CO2 Insufflator and a wide range of high precision instruments. 5. Hip-resurfacing centre Wockhardt provides high quality and cost effective hip replacement surgery services. Their Minimally Invasive Hip Resurfacing/ Replacement Surgery Removes only windburnt bone and replaces it with a metal on metal articulation. It preserves the normal bone of the hip patients can squat, sit cross-legged without the guess of dislocation. Everlasting establish on 35-year history in Birmingham of metal on metal implants. Excellent restoration of full function. Femoral head remains viable after BHR surgery. It does not sacrifice normal bone during primary surgery. Activity restriction not required after surgery, as there is hardly any risk of dislocation. patient role can indulge in full sporting activities without risk of dislocation.Patients have gone back to sports like competitive Judo and Squash after surgery. Overall 99% success rate ideal option for the younger or more active patient 6. Women Care Wockhardt Hospitals Woman Care program is a close of strengths derived from our association with HMI, and conceptualized in line with the world renowned Harvard associated Brigham & Womens Hospital. A 30, 000 sq ft area is exclusively dedicated to Woman care with consultation suites, talking to rooms, operating rooms, dedicated to obstetrics, a 12-bed neo-natal ICU & a nursery.Our Woman health care programmes, besides minimal access gynaecological services, also include onus clinics (early diagnosis of breast, uterine , ovarian and cervical cancer), Infertility clinics & Menopausal clinics. Other services offered by Wockhardt Liver Transplant and Digestive maladys Joint Replacements Women and Child Care Trans adenoidal Brain Tumor Surgery Urology and Andrology Obesity Surgery alveolar consonant Care Surgical Oncology Parkinsons Disease Surgery Product go Heart Care Brain and Spine A.CARDIO THORACIC AND VASCULAR SURGERIES Spinal Surgeries pic Microscopic lumbar discectomy or decompression pic pic Beating Heart Bypass Surgery (Off Pump CoronaryMicroscopic anterior cervical discectomy Bypass Surgery) pic pic Endoscopic discectomy Conscious Off Pump Coronary arterial blood vessel Bypass Surgery - COPCAB (Awake Coronary Artery Bypass Surgery pic -ACAB) Spinal decompression with or without fusion pic pic On-Pump Coronary Artery Bypass Surgery Endoscopic fusion of spine pic pic Redo Bypass Surgery Percutaneous Endoscopic Lumbar Discectomy pic Degenerative Disc Disease Valve Surgery pic Minimally-invasive spinal fusion and advanced instrumentation pic MVR with Correction of Atrial fibrillation using pic Maze III Procedure Total disc replacement surgery pic pic Vascular Surgery Spinal deformity correction and stabilization pic pic Thoracic & pulmonic Surgeries Endoscopic fusion of spine pic pic Adult & Paediatric Open Heart Surgeries Percutaneous Endoscopic Lumbar Discectomy Osteoporosis of the spine pic Vertebroplasty B.INTERVENTIONAL CARDIOLOGY PROCEDURES pic Kyphoplasty pic pic Spondylolisthesis Coronary Angiography & Angioplasty (both Femoral & Radial Approach) pic crumb spinal instrumentation pic Angiogram & Angioplasty of arteries of Neck, Leg Abnormal curvature within the spine-scoliosis , Arm, Kidney pic pic Permanent pacemaker (Single & Double Chamber) Thoracoscopic deformity correction pic pic Valvuloplasty Posterior correc tion of Scoliosis or hunchback with instrumentation pic EP film Diagnostic & Ablation Other spine surgeries pic pic ASD closure with device Tuberculosis of Spine Thoracoscopic Spinal Surgery with Para spinal abscess drainage pic Spine Tumor Surgery C.CARDIAC REHABILITATION PROGRAMME pic Spine Trauma Brain surgeries pic Microsurgery for Brain Tumors pic Endoscopic Brain Surgery pic Trans Nasal Endoscopic Brain Tumor Removal pic Skull Base Surgery pic Brain Trauma Surgery pic Congenital Cranial Deformity pic Stereotactic Brain Surgery for Tumor and operational Neurosurgery pic Craniofacial Surgery with FMS (Facio-Maxillary Surgery) pic Brain Surgery for Abnormal Blood Vessels pic Brain Surgery for Epilepsy pic Brain Surgery for Removal of Blood Clots pic Interventional/ Neuro-endovascular Therapy for Cerebro-vascular Diseases and Tumor pic Interventional/ Neuro-endovascular Therapy for Cerebro-vascular Diseases and Tumor Product Mix (contd. ) Bone and joint care Minimal access surgery Women Care Hip Replacement Other Specialties Arthroscopic surgeryKey hole The NEST Bithing go Minimally invasive hip Liver Transplant and surgery for disorders of knee and replacement surgery Digestive Diseases shoulder pic LDRP birthing suites, Private Minimal Access Spine surgery DIAGNOSTIC ENDOSCOPY deluxe, Twin-deluxe and multi-bed Joint Replacements Hip Resurfacing Painless deliver-coloredies Paediatric Bone & Joint Surgeries pic Management of high risk Women and Child Care come apart Treatment Upper GI Scopy pregnancies/Late pregnancies Sports Medicine The Lamaze ground leveles Trans Nasal Brain Tumor Speciality Clinic for Arthritis pic Ante-natal classes Surgery Trauma & Pain Management Colonoscopy Osteoporosis Clinics Urology nd Andrology Lifestyle Modification Programme pic (Rehabilitation) ERCP Menopause Clinic Obesity Surgery Patient Education Programme Infertility Clinic Total Knee Replacement pic Adolescent Clinic Dental Care Unicondylar Knee Replacement Bronchoscopy Total Hip Replacement Minimal Access Gynaecological Surgical Oncology Hip Resurfacing / Surface Surgeries Replacement Arthroplasty Parkinsons Disease Shoulder Replacement pic Laproscopic hysterectomy Surgery Neck & Elbow Replacement EMERGENCY LAPAROSCOPY Laproscopic tubectomy Laproscopic overectomy pic LAPAROSCOPIC PROCEDURES Operative Gynaecological Surgeries pic Hyserectomy Hernia procedures Ovarian cysts Malignancies pic Surgeries on the fallopian tube Gallbladder stones and liver Removal of fibroids procedures pic Procedures on esophagus/ myotomy pic Nissen fundoplication pic Procedures on the stomach cancer pic Procedures on the small intestine pic Procedures on pancreas pic Procedures on other organs pic Hepatic Resection for cancerous Liver pic VIDEO ASSISTED THORACIC SURGERY pic LAPAROSCOPIC COLONIC CANCER/RECTAL CANCER SURGERY Product Hierarchy Product analysis Wockhardt Heart Care With its latest technological advances and ethical management practices Wockhardt pledges to provide international standard cardiac care to its patients. Wockhardt Heart Care, with the best Cardiac Surgeons, Cardiologist & Medical Staff delivers world standard heart care with the highest degree of convenience, care and compassion at a reasonable cost. ore Branding Strategy Heart is Wockhardt is how Wockhardt Hospital and Heart Institute has come to be known as since the past 17 years.A center for excellence in interventional Cardiology and Cardiac Surgeries in the country, it has to its name a history of path-breaking procedures, be it the first-ever Conscious Off Pump Coronary Artery Bypass Surgery and Awake Heart Surgery in India. The Wockhardt stigmatisation strategy concentrates on depicting an image of overall heart care. According to the Wockhardt philosophy a life isnt saved until its completely redeemed. This is why they treat surgery as just another stepping stone in the complete healing process. Another facet in the 360 degree care they offer. set Startegy With Wockhardt Hospitals, even the most cost-sensitive traveler can get the best and most specialized services and luxury amenities. Procedure / Treatment Wockhardt Hospitals, India ($) USA ($) UK (GBP) Open Heart 8,500 100,000 20,000 Surgery (CABG) Total Knee 7,000 48,000 15,000 Replacement Hip Resurfacing 8,500 55,000 15,000 LA Hysterectomy 4,500 22,000 6,000 Lap Cholcystectomy 4,500 18,000 4,000 Spinal Decompression Fusion 8,500 60,000 32,100 Obesity Surgery 9,800 65,000 12,000 (Gastric Bypass) Product Level pic Points of relation of Wockhardt heart care and other hospital chains Well experienced doctors Latest technology Luxurious Ambience Large variety of surgeries Points of Difference of Wockhardt Heart Care and other Hospital Chains Rehabilitation Centers (Including dietician, gyms, etc. ) Greater heart surgery specialties Tie up with Harvard Medical Association World Class Services and Facilities Joint Commision International Accreditation Ground Breaking Medical Breakthroughs The Four Prong Strategy Nobody wanted to treat a 12 year old girl with a congenital cardiac defect of criss-crossed ventricles and arteries. Medication could only do so much and a temporary fix of the valves would only obtain time. The team at Wockhardt Hospitals wanted more for the girl we wanted to give her a normal life of a 12 year old. It took a all year of tests and scans and 4 high risks surgeries to re-arrange the girls heart but it the end we challeng ed the odds and emerged successful. o The Radio Maze Therapy Heart specialists at Wockhardt have found an highly advantageous procedure surgical procedure which will offer a permanent solution during atrial fibrillation An abnormal fast beating of the heart caused by disturbed electrical discharges.The surgery uses the technique of irrigated radio frequency modified maze procedure, which is performed to treat atrial fibrillation along with an open heart surgery for valve replacement. o Wake-up to a new world A 78 year old patient walked into Wockhardt Hospitals with chest pain. An emergency angiogram indicated the urgent need for a bypass. The problem ? He was a smoker and affected lungs meant that he could not tolerate world(a) anaesthesia. And he had other complications, like diabetes and renal problems which eliminated heart lung machines. In most other hospitals, this would have been the end of the story. But our team came up with a medical plan to perform a minimally invasive coronary bypass without general anaesthesia or a ventilator support, using the technique called high epidural analgesia.The operation lasted 45 minutes and was a success, and the patient was awake all through. o The Brains behind the heart A 22 year old was brought to Wockhardt Hospitals with a rare condition. He has a cancerous tumour in his heart. Something that is unremarkably found in the brain. A condition like this is so rare that there isnt even enough medical literature about it. But that didnt end our team. In an epic surgery that lasted longer than 6 hours, they successfully removed the tumour and literally rebuild a large part of his heart. o The 900gm Miracle around hospitals wouldnt operate on Jonathan. He was four months old and weighed 900grams. He was almost the size of a palm.Jonathans heart was just one-inchlong and had a one centimetre fungal mass in the right chamber, which had infected his blood. An open heart surgery was his only chance of survival, but was risky, considering his loss of weight. A risk that most hospitals were not willing to take. They wanted to wait till Jonathan gained more weight, which meant they needed more time. Time is what he did not have. But the team at Wockhardt had belief. Belief in their skills and belief that they would save Jonathans life. The six hour surgery was a success. Jonathan was reborn. Marketing Management A product line study of Study by Shezah Salam Roll no 2120

Blood Sports (Debate) Essay

bank line mutants should not be banned whatever problems there are with the sport can be unyielding with reforms. The World Health Organization has called for tighter regulation, including Simple rules, such as requiring medical clearance, national passports to prevent players from fighting under more than wizard name, restricting fights for fix periods after knock come ins, requiring that ringside physicians be paid by the state and not the promoter, and making sure that the players are aware of the potential long-term consequence of parentage sports, may help protect them to several(prenominal) degree.The Australian Medical Association additionally recom workforceds that media coverage should be subject to control codes similar to those which apply to boob tube screening of violence. Finally, the World Medical Association suggests that all matches should wee a ring physician authorized to stop the fight at any time. It has been report that no safety regulations would be ef fective if head blows remain however such authors incorrectly apportion blame on boxing for a classify of diseases known as Parkinsons syndrome.Blood sports can result in chronic traumatic neurological conditions if fighters are not well matched, and fight without regulations in regard to their exposure. Boxing cannot cause Parkinsons disease or other conditions such as Alzheimers disease as those are genetic conditions so to include them together as one set of conditions is incorrect and misleading. About 80% of deaths are caused by head, brain, and neck injuries, so the removal of the head as a scoring region may make a huge difference to the injury outcomes for this sport.However it would also change the very nature of the sport and may mean people wont participate in it. Ultimately, governments should do what they can to make blood sports as safe as possible, without losing the aggregate of the sport or banning it entirely. - (Banning blood sports would force people to chann el their aggression into more harmful, violent activities) There is no conclusive scientific grounds linking increased contact sport participation with being more violent in social settings.Such statements make it sound as thought we would have not violence in society if all contact sport was removed and we all know that is untrue. Blood sports isnt well-nigh violent aggression, it is about controlled aggression this is very distinguishable to violent behaviors. In a report on violent sports in schools, conducted by the Lance Armstrong Foundation, a martial-arts instructor explained, nexus and combat sports allow students to deal with their aggression in a safe environment, rather than in the context of the classroom or school hall government agency.This type of issuing is not only important for youth, but for adults as well. Jason Brick said, Positive Views on Violence In Sports, Live strong, January 7, 2011, accessed July 13, 2011, With /proposition (The Effect of blood spor ts on the viewers) Blood Sports have been around for decades. Viewing violence generally triggers or serves in the increase of aggression of an individual. Sports such as wrestling (smack down) and Ultimate Fighter aspiration (UFC) are bloody sports and have mostly negative effects on those who watch them.The objective of these dickens sports is to beat an individual into unconsciousness, make them tap out by inflicting agony, if none of these is accomplished within a time frame, the match is to be stopped and the judges decide who wins. Many children, teenagers, and even adults tend to return and imitate a knock out or combos that were suck inn performed at one of these fights onto an individual in an uncontrolled environment whether it is their sibling, friend, coworker, or a stranger for different reasons that includes but is not limited to a misunderstanding or horse playing.Watching this sport leaves the viewer psychologically aggressive. For example, if someone watches a match and gets into a fight with another person later on, that person is more likely to use a technique he saw during the fight, and since there is no arbitrator to stop the fight in case of suffocation or tap-out, the victim is more likely to bleed, pass out or even dies. During the 1980s, two men were in a bar discussing the Marvin Haggler and Sugar Ray Leonard fight that had occurred several days before, and in the process on trying to manoeuvre exactly how one of the punch landed, both men went outside, drawing a crowd with them.The demonstration turned tragic when one of the men landed a punch to the get to of the other, and such was the power of the blow, that the victim fell, hit his head on the pavement and started to bleed, and had to be buried a few weeks later. Seeing and permitting violence to be seen makes it see normal and legal when in fact it is not normal and it is fearful, but here is where lies another problem which is called desensitization.Many years ago wh en a horrible scene was about to be portrayed on your television set, there would first appear a window saying the images that you are about to see might injure the sensibility of certain people or words to that effect. Well, have you noticed that now they no longer even bother viewing that little window? Its as if the media know that human kind are used to everything by now. That nothing is going to affect them that much. So what does this show?It shows that us human beings are getting desensitized to everything and when that happens it also means that we dont get so emotional about anything anymore and so accordingly dont fight any more either in order to strive for a change. We have all come to a occlusive where nothing moves us that much anymore. (Pain and Injury as the Price of blood sports) Many people think about sports in a paradoxical way They accept violence in sports, but the injuries caused by that violence make them uneasy.They seem to want violence without consequen ces like the ?ctionalized violence they see in the media and motion picture games in which characters engage in brutality without being seriously or permanently injured. However, blood sports are real, and it causes real pain, injury, disability, and even death (Dater, 2005 Farber, 2004 Leahy, 2008 Rice, 2005 Smith, 2005b Young, 2004a). Ron Rice, an NFL player whose move ended when he tackled an opponent, discusses the real consequences of blood sports. The brutal body contact of the tackle left him temporarily paralyzed and permanently disabled. He remembers that before I hit the ground, I knew my career was over. . . . My body froze.I was like a tree that had been cut down, teetering, then crashing, unable to break my fall. Research on pain and injury among athletes helps us understand that blood sports have real consequences. Studies indicate that professional sports involving brutal body contact and borderline violence are among the most dangerous workplaces in the occupation al world. The same could be said about high-pro? le power and performance intercollegiate sports in which 80 percent of mannish and female athletes sustain at least one serious injury while playing their sports and nearly 70 percent are disabled for two or more weeks.Research shows a close connection between dominant ideas about masculinity and the high rate of injuries in many sports. Ironically, some power and performance sports are organized so that players feel that their manhood is up for grabs. Men who de? ne masculinity in terms of physically overlooking others often use violence in sports as an expression of this code of manhood. Until they critically examine issues related to gender and the organization of their sports, they will mistakenly de? ne violence as a source of rewards rather than a source of chronic pain and disabilities that constrain and threaten their lives.

Nursing Theorist Grid Essay

1. Theorist Selected Florence Nightingale born on 5/12/1820, a writer, a philosopher, a idealogue, a reformer, a statistician, an administrator, a researcher (Attewell, 1998), an educator, and a nurse leader.2. Description of key points of the possibleness Nightingale was one of the first theorist to connect the environment with the patients well being. Nightingale believed a persons health depended on their environment and that patients will be compliant to treatment because they treasured to be vexationd for and be healthy. Nightingale believed (as cited by Alligood, 2010, p.101), that the person was a holistic individual and thus had a spiritual dimension. She believed nursing was a spiritual calling, and with that dogma she assumed that nurses could economic aid those clients who were in spiritual distress. She believed that the way the home, community or hospital room was kept affected the patients healing attend.She created 13 gougenons Ventilation and warmth, light, c leanliness of rooms and walls, health of houses, noise, bed and bedding, individualised cleanliness, variety, chattering hopes and advices, taking food, what food, petty management and observation of the sick (Alligood, 2010, p.101-102) that help aid in the care of the patient and the environment to help promote good health. She also believed that nurses should be caring in nature and want to care for the ill and non for personal gain. Nightingale promoted a well balanced diet to help the patient with the healing process.3. Theorys historical background Nightingale developed her fondness young in life. Cook wrote (as cited by Selanders, 2010) She records in her diary an interaction with God at age 16 when He called her to His service. Nightingale refined (as cited by Alligood, 2010, p.98), nursing knowledge is distinct from medical knowledge. nurse focuses on the patient and the environment to promote health where medicine focuses on disease process and medicinal use for health . In 1854-60 Nightingale cared for the wounded soldiers in the Crimean War with emphasis on hygiene (Attewell, 1998).During her time in the Crimean war she persuaded the education of multitude soldiers and doctors, which then lead to an opening of a pathology lab. She was an advocate for nursing education and clinical experience. In 1860 founded 1st program to educate nurses in St. Thomas infirmary in London (Alligood, 2010, p.98). In 1882 she wrote 2 articles nurses, training of, nursing the sick, they were in reference to how nursing school should be training. Let us not forget how she help analyze data she collected. Statistics were a vital component of Nightingales systemic approach to health care (McDonald, 2010).Complete the by-line(a) grid based on the selected theorist information.Define each term according to the selected theorist.Explain how the selected theorists approach to each element of the metaparadigm applies to the followingNursing practiceNursing educationNursi ng researchTermDefinitionuse to Nursing PracticeApplied to Nursing EducationApplied to Nursing ResearchPersonAccording to Alligood (2010, p98), most of Nightingales writings refer to the person as the one who is receiving care, she did believe that the person is a dynamic and complex being. The one whose health is affected by the environment. The patient allows the nurse to provide care and help promote a better environment. McDonald noted (as cited by Hegge, 2013) Nightingale realized that working-class women needed education to become competent nurses, so she began designing educational elements that would later be use in the Nightingale School of Nursing. Nightingales research and data collection was done for the benefit of the patient. Creating evidence based practices.HealthAccording to Alligood (2010, p 98) Nightingale wrote, Health is not only to be well, but to be able to use well every power we have.Nightingale created the 13 canons to help promote health. Getting patients back to their functioning status before they fell ill. Nightingale promoted patient health education, especially in the young women so her children could be healthy. Nightingale statistical expertise help make changes to improve a patients care and overall health.NursingWhall noted (as cited by Alligood, 2010, p. 99)Nightingale saw nursing as the science of environmental management. Nightingale set four steps for nursing process observation of patients health status, identification what of necessity changing in the environment, implementation of nursing care plan, reassessment of patients health status with documentation of all steps. Nightingale advocated for nursing education. Schools taught nurses how to wield a patient, how to alter the environment and implement changes. We report back to the physician from our assessments and reassessments. Nightingale had the hospital collecting data report data such as mortality and length of stay. The data was analyzed and then changes in practices were implemented.EnvironmentSelanders stated (as cited by Alligood, 2010, p98) that environment can be defined as anything that can be manipulated to place a patient in the bestpossible condition for nature to act. Placing the patient in the appropriate environment.For example, Creating a pleasant, calm, soothing and quiet environment in a nursery so babies can rest and stay healthy without distress. Schools created to help educate the future nurses. In those teachings were the how to change, alter, or improve the patients immediate environment. Nightingales collected statistics on the environment in which the soldiers dwelled in and analyzed it creating changes.ReferenceAlligood, M.R. (2010). Nursing theory Utilization & application (4th ed.). Maryland Heights, MO Mosby Elsevier. pgs 98. Retreived from the UOP ebook collection. Attewell, A. (1998). Florence nightingale (1820-1910). Prospects, 28(1), 151-166. doihttp//dx.doi.org/10.1007/BF02737786. Retrieved from the UOP online library Selanders, L. C. (2010, March). The Power of Environmental Adaptation Florence Nightingales Original Theory for Nursing Practice. Journal of holistic Nursing, 28(1), 81-88. doi10.1177/0898010109360257. Retrieved from the UOP online library Hegge, M. (2013, July). Nightingales Environmental Theory. Nursing Science Quarterly, 26(3), 211-219. doi10.1177/0894318413489255. Retrieved from the UOP online library McDonald, L. (2010, March). Florence Nightingale Passionate Statistician. Journal of Holistic Nursing, 28(1), 92-98. doi10.1177/0898010109358769. Retrieved from the UOP online library

“What I Saw and How I Lied”

Why do we go through love, deceit, the pains of ontogeny up, and figuring out who we ar? The four things I have listed are non just themes in the book What I Saw and How I Lied by Judy Blundell, but some basic parts of sustenance. Love is a complicated feeling, not only for you and the person youre in love with but the people around you. Sometimes when you are in love with somebody, not everyone approves, and that brings complication because you want to be in love with whoever you want, but also please the person who doesnt approve because you love them too, in a unlike way, of course.Deception also comes into play when it comes to the game love. When in love with someone the feelings should be mutual, if there is no mutuality then one of the two people in the relationship is being deceived. In all it only leads to constant deception and heart ache. Theres a very true and popular state growing up is hard to do. In life as we grow older we all have obstacles we have to face. Wh ether its getting along with your ma or trying to fit in, thats just two examples out of thousands, these obstacles are not meant to torment you but only to prepare you for life in general and the many more obstacles to come.When it comes to figuring out who you are its just one of the hurdles on the track of life you have to sally out and hope you dont have to try again, but if you do you testament. When you clear the jump, finally figuring out who you are there is a guts of completion and just another step to success in your life. Evie a fifteen year old girl, the main character, felt she was growing up the only thing stopping her was her have, she felt as if her mother wasnt allowing her to grow up.Evies mother wouldnt do anything to give Evie a sense of growing up, she wouldnt buy the kind of clothes girls her age wore, she wouldnt let her wear her hair the way she wanted, and she certainly didnt let her date boys. On the contrary though, Evie was determined to prove she wa s with child(p) up she felt that to appear grown up you had to start with your physical appearance. I want to wear lipstick. Her mother was just as determined to prove to her that Evie shouldnt want to row up too fast. Dont be in such a hurry to grow up, baby. Evie knew it was going to be hard to prove to her mom, let alone herself, that she wasnt a little girl anymore. Little did they both subsist Evie was going to a lot of growing up on their spontaneous trip to Palm Springs, Florida. Evie was very excited for their getaway, she plan this was her chance to prove she was grown up. Her plan to prove it to them was to show she could handle a relationship, but in all reality she couldnt.Evie met a man name Peter and she fell in love with him, although it was forbidden. He was too old for her, and in her mothers opinion she was too young to date. In addition, her step-father didnt like him because they had some naughty history together when they were in World War II together. Thr oughout the story Evie and Peter continue their forbidden relationship, meanwhile Peter is also having an strife with Evies mother. You lied, you told me you loved me Mom, you knew the whole time This is where the deception comes in, not only was Evie being deceived by her own mother but by the man she thought loved her. The whole time Evie thought she was discovering maturity and love but in all actuality she discovered deception and betrayal. Sure deception and betrayal will make you do a little growing up, but only by getting rid of your naivety. Growing up should be a cherished part of life not tragic. For Evie becoming a mature young adult was tragic. She never learned what true love is, to be faithful and prone to one another.The only good thing Evie learned is who she is, she figured out that she shouldnt trust every new person that comes into her life with her feelings. In settlement love, deceit, growing up, and figuring out who you are in life is hard, but theyre part of life and everybody goes through it. Although we all go through life differently, its still life, we have no choice but to go through it. We choose who we love and trust and the choices we make determine how far we go in life. The question is why does life have to be so challenging?

Gloria Anzaldua’s Aztlan: the Homeland

In her essay La Frontera, Gloria Anzaldua provides a detailed history of the persecution of the Chicano settlers of the U. S. Southwest at the transfer of their Anglo oppressors. Anzaldua refers to the Aztlan, the border toss offs between the United States and Mexico encompassing parts of Texas, New Mexico, Arizona, and California, as a vague and undetermined place created by the emotional residue of an unnatural marginthe prohibited and forbidden are its inhabitantsthe squint-eyed, the perverse, the queer, the troublesome.I find the authors utilization of the word queer to describe the Aztlan peoples particularly interesting, as it draws a recognizable parallel between the historical fences of Chicanos with the enduring tribulations of the LGBTQ community in modern America. Anzaldua accuses The Gringothe fiction of exsanguinous superiority of seizing complete power, stripping Indians and Mexicans of their land while their feet were still rooted in it and even goes so far as to m ake mention of Anglo terrorism.The authors characterizations of the oppressive actions of the political-ruling white class towards the Chicano people can just as easily be applied to recent legislation crafted by several right-leaning politicians that serves only to strip LGBTQ individuals of their sound-mannered rights and to designate said persons as second class citizens.These statutes include the recently invalidated Proposition 8 here in California as well as the Federal Defense of Marriage Act, which would have forbidden jocund couples from enjoying the same marriage benefits as heterosexual spouses, current state laws or implicit in(p) amendments in 35 states that define marriage as being exclusively between a man and a woman, and current anti-sodomy laws aimed squarely at gay couples in 13 states that remain on the books despite such laws being outlawed by the US Supreme Court 10 years ago. much(prenominal) anti-gay legislation is similar in prejudicial and persecutory s cope as recent anti-immigration legislation enacted in Arizona and Alabama that seeks to intrude on the civil rights of Latin Americans in those states, who face imprisonment and deportation for non-compliance. As described by Anzaldua, the continuous berating of the Chicano people, faceless, nameless, invisible, taunted with hey cucaracho and mojado is ll too similar to the constant torment faced by members of the LGBTQ community by intolerant members of the oppressive majority, such as being verbally assaulted as fags, queers, homos, and much worse. Gloria Anzaldua eloquently equates the Chicano struggles with their Anglo imperial masters in the Aztlan with the LGBTQ struggle for civil rights in modern American society, and unfortunately, these fights will have to both continue to be waged will into the foreseeable future.

Marquis M. Converse

Marquis M. talk about is an entrepreneur, founder of chat. About Converse Converse origins of the ships company go steady back to 1908 when Marquis M. Converse opened the factory in Massachusetts c solelyed Converse Rubber Shoe Company. The factory initially produced only rubber soles for all types of footwear since 1915, however, focused on the production of tennis shoes from her and moved smoothly to produce shoes for basketball. And here starts writing legend. Year 1917, the year he saw the light of day Converse All-Star.Unbelievably innovator shoes that brought in, at that time, a relatively young sport basketball, lots of new features and ideas. , four geezerhood later, the company made a brilliant move Converse, employs basketball player Chuck Taylor All-Star who wore as her favorite shoes. In addition, players is becoming a trader company Converse and brand design. On all models Converse Chuck Taylor All-Stars appears his signature sneakers ever confirms a legend. Con nection and Converse Chuck Taylor sneakers in the world became indivisible.Converse as one of the beginning(a) manufacturers in the world and sneakers Chuck Taylor as a basketball superstar of his time. Present Converse Conversky most famous are forever and a day All-Stars, but the list of models of this brand does not end. Became less popular as basketball shoes from 1986 that bear the name The Weapon. The model also underwent Weapon reissue, the first in 2002, when they came to the ceremony itself Teen Choice Awards Kobe Bryant and the other in 2003 under the name The Loaded Weapon. All models from Converse is produced for years in a large-minded variety of colors and finishes.Converse was one of the first trainers in the world and certainly will not be the last. At least take care of it, Nike, Converse brand that already own some that Friday. Chuck Taylor All Star (also known as Chucks, Cons, Conies) are shoes of 20 century that it all began. The authentic canvas and rubber boots classic Chuck Taylor All Star is the idol of America, which has sold over 750 million pairs in 144 countries Converse Sports Lifestyle footwear is designed to be worn on the street, in clubs and schools.The different shapes are inspired by the urban youth skate shoes and white leather shoes that are clear leaders in the field of urban fashion. Inextricably linked with the history and heritage of Converse shoes are true for life outside playground and playing field. Converse One Star are popular with skateboarding and surfing community as retro, alternative life style that represents originality and individuality.One Star shoes, created in 1970, triggered the era of wearing shoes for all styles of so-called India athletes, individuals whose lifestyle and sport go hand in hand with creativity, imagination and sebevyjadrenim. Converse Performance Basketball a new class of footwear was designed to play on the playground and in the halls with an emphasis on comfort, protection and style. With the resembling simple and characteristics as their predecessors have shoes Converse features a new generation of advanced technology, functional design and original style which allows players to peak surgery and presentation skills.

Road Safety Measures

Introduction- Road Accident is collision between any fomites (for example simple machine, truck, motorcycle etsectra) or it can be with any pedestrian, living creature or the hindrance fixd in the middle of the bridle-path. The slash spendred could result in galore(postnominal) injuries or toll to the veraciousty. on that point ar conglomerate factors which tell apart into account which can be the causal agency of accident that is design of the course, drivers impairment and vehicle design which can thrust serious and most dangerous types of accidents. This turn out is rumpd on the prevention of car accidents on the highways chief(prenominal)ly on the streets of Dubai.Defining the Problem- What is the Problem? The provision of highways argon resulting in convenience for the good deals but the main hassle which is faced by the administration of any country is that the more denounce passageway accidents which are happening on the highways which results in severe damage in form of man power or infrastructure and mainly it is happening in big cities deal UAE or Dubai which are having large road transport. The problem is basically small which is to be handled very carefully by the regime they hit cutn many measures to stop these huge accidents.Whenever a road accident takes place on that point is various types of damage which takes place which could be in the form of gentleman macrocosms which is also a victim, infrastructure which is damage to the government and different administration damages which occurs during accident. There is heavy cost to all above types of damages which has to be compensable during accident which increase the complication if both day on that point will hundreds of accidents across the country which would directly affect the economy of the country such as UAE.There is a cost which has to be paid by the victims family which cause slap-up problem financially, the property is damaged due to the acciden t which also affect government financially indirectly. There is also slightly administration cost which will undergo due to the accident. Reason- The main reason behind the accidents which occur so frequently on the roads of UAE is that inattention which is disposed(p) during driving a car. There would probably lesser amount of accidents if proper attention and rules are followed during traveling. There could be reason related to weather which lso diminish into effect into the reason behind accident which is of course a natural reason, the fog which causes less appearance of on coming vehicles could result in accidents. The other main reason which can cause massive accident is consumption of alcohol during driving. There are some(prenominal) stats related to the car accidents in UAE- * broadly 92% men are responsible for the death occurred during accident and only 8% women are responsible. * Accidents at night do up 45% of the check fatalities. * Private vehicles cause 1164 a ccidents pickings a toll of 167 lives. The average ratio of death due to accident in UAE was 1 in all 28 hours. Cause of Accidents- There are four factors which are responsible for these types of road car accidents which are- Equipment Failure- The failure of some equipment inside the machine working of a car resulting into serious car accident is known as Accident due to Equipment Failure. These could be of various types such as failing of break, bursting of tire, tread separations or the problem could occur in steering/suspension. Roadway Design- The accidents which occur due to the irregular design of roads are known as accidents due to Roadway Design.It could occur through hazardous visibility which consists of merging lanes, livestock or pedestrian crossings, crests and troughs etc. The accident also occurs due to the irregular surface of the roads which causes unstableness of the vehicle and results into collision with another vehicle or infrastructure. Poor Roadway Mainten ance- Poor roadway maintenance also contributes to some of the car accidents. There could be debris in the way of the road which could create problems for the traveler which is responsibility of local highway department, faded road sign and potholes could be another cause for the major road accident.Driver Behavior- The main and foremost cause is drivers behavior other than lead causes discussed above which constitutes only 5% of the cause of the road accidents and 95% depends on this whizz. Various surveys has been do in which there is a study which comes out to be that only 5% drivers committed their own mistake in the accident and a major of 80 % believe that the other driver should have done something to stop the accident to occur. Current Policy- There are various policies which has been started or being formed for the increasing road accidents on the roads of UAE.There is an immediate need for the adoption of governments policies which could change the face of the accidents in the positive manner. Recently there is a conclave been held in Abu Dhabi which was 15th Road Safety conference of four continents under the patronage of the vice president and prime minister of get together Arab of Emirates, Sheikh Mohammed Bin Rashid AL Maktoum. This conference was mainly organized by National Transport Authority (NTA) and with collaboration with other groups such as GRPS, FERSI, TRB and many more.This was the first road sentry go conference which will going to follow United Nation Assembly resolution A/64/L. 44/Rev1 on rubber eraser of roads. The aim to conduct this conference was to follow the path being adopted by the UN assembly resolution and to support the declaration being done in Moscow to improve the safety measures on road. This conference was great platform for the government to adopt the measures which are being adopted and technical methods which are split up than their methods could be adopted and being implemented to construct a safe world to live in which is free from ant accident.It was a great platform to debate for road safety issues and to discuss them and the measurement for the improvement of safety measures. There should be organization of future events and form a bordering relationship with transport institutions and the government authorities to work on the topic of road safety which can reduce the number of accidents which took place these days. The conclusion of this conference come out with the understanding that all the participants that is the countries or the nations which have participated in the conference will follow the guidance given by the United Nations on the road safety measures.There should be implementation of the strategic plan such as Zero Vision which is famous in some countries in europium which should be encouraged by the United Arab of Emirates government as well as the agency under which this project will go should handle it with care. Government s Reaction- The accidents which are pi ckings place in the UAE region of Arab countries are getting out of the alarming blot so there is a need of taking protective measures by the government to enhance the education related to the safety adoption during driving to avoid the risk of accident.There are various policies which have been introduced by the UAE government to ensure that there is less number of accidents in the country. There are various carcass introduced to control the accidents which takes place at the highway like introduction of fair system, black points and application like radars should be installed. So these systems should be discussed in detail to understand their uniqueness System of fine-There is an introduction of fine in various countries for the breaking of traffic rules to control the ongoing accident on the highways or on the street but the fine system which is apply in the United Arab Emirates region is somehow little harsh from other countries because of the diversified atmosphere of that country and the large amount of vehicles running daily from one destination to other. There are more than hundreds of offences which are do under the rule which involves handsome amount of money which is to be given by the culprit if he/she found guilty of any one of them.There are some examples which could be given to show you how strict is the government of UAE * Not wearing laughingstock belt there is a fine of 100 AED * If there is some change found in the fundamental of engine without permit then a fine of 400 AED * Driving a vehicle which is creating lots of pollution then there is a fine of 300 AED * Driving without number home base then there is fine of 200 AED * Overloading can charge an individual with 200 AED Driving a vehicle which is not having a certify from license authority could be charged with a toll of 200 AED. So above points describing fine are some of the fines which have described here very shortly instead they are having a big list of them. The system is introduced with a purpose of reducing the irrelevant trafficking and reduction of accidents which are taking place in the country at the faster rate. Radar System- Various countries are adopting high tech facilities to control the rate of accidents which is touching the sky.There are technical gadgets which are available in the market which could detect the speed of a vehicle from few kilometers before which could help in controlling the speeds of the vehicle which is the main reason for the accidents. For example there is radar installed somewhere at the place on highway which used to keep track of the speed of ongoing vehicles and if found some vehicle is running at the speed which too high then the censors of radar will give the indication about it.This system and other various measures which have been initialized by the government have reduced the rate of accidents which were taking place earlier. You will be shocked through the stats that death due to road accidents in Dubai h as fallen short by 27 percent in the first nine months of the last year which are the figures being given by the Road and Transport Authority (RTA). There has been loads of effort being given by the UAE ministry of Interior in making the roads safer for the pedestrians and the motorists. Black Points-This system is introduced basically in the UAE in which there are points given on the basis of breaking the rules or committing any mistakes during driving along with the fine being charged. These points collectively if crosses a standard limit which has been specified by the government could result into cancellation of the driving license or could be even worse than that by cancelling the license of the vehicle and taking the vehicle into their custody. So these were few measures which are being taken by the government of UAE at the superior level to persevere UAE as the Best Global cities in the world by 2015.There is a signing of memorandum between Road and Transport Authority (RTA) and the ministry to involve road safety in the top agenda and to increase improving the driving standards and the safety measures which are being took by the people. Alternative Policy- The policies which are been introduced by the government or some of them which are in the line are discussed in the above topics but the help or the measures which an individual could take has its own preferences. There are some policies which could be added in the list of the safety rules can help hem a lot to somehow decrease the accidents being taking place at the highway or on the streets. There should be launching of nation wide campaigns which could help in providing in shaping regarding the road safety measures being adopted and to make people aware of the rules which are being introduced in the rule books. There are around 11551 injuries and simultaneous deaths on the streets of Dubai and there are 17 deaths which took place weekly in Dubai which is quite shocking with the stats.There are we bsites which conduct online test to test the knowledge of the road laws of the people which have another purpose also which is to make aware people about various laws and protective measures which they can take while driving. There should be formation of different associations which could take part in making the rules of road safety implemented in every part of the country and help the government in reducing the rate of accidents and which should provide various new invented measures which could be implemented and will be helpful in decreasing the rate of accidents, the government should take these type of ideas.There is very sharp division on the speed breakers which are situated on the highways could be placed with the forewarning boards and properly color in which could be seen from a distance but the travelers feel that speed breakers are not necessary on the highways but the villagers which understands the necessity of the breakers for their safety from the fast running vehicl es. So these ways we have seen the division of mentality. There should be jurisdictional restriction on speed limit of different types of vehicle which are running like anything on the roads or highways resulting into very bad accidents.There should be some technically installment of the limit of speed which could be set accordingly to the traffic running at that place. The criteria of providing license should be made harsher which could only give chance to the perfect drivers which could provide a better chance of decreasing the accident rate. There should be various level of testing the driving of an individual which result in total inspection of the people that how much they know and is it safer to give them license to drive vehicle. The Non-Governing Organizations (NGOs) should come in front to put extra effort on the safety measures being introduced by the government.There are mechanical failures which could occur in vehicle apart from it there are mainly drivers fault which co uld result in severe massive accidents resulting into qualifying of many lives with them. Nowadays people are consuming alcohol and driving vehicle which could result into serious accident so the policy should be made to check the alcohol consumption which should not be found more than a standard level as set by the government. There are cops which are posted at some place on the highways to check for these types of faults with breath taking machines which indicates if there is overconsumption of alcohol.Some fourth dimensions there are accidents which occur due to faulty sign boards being placed on the roads. The proper planning of city could make a city free from accident which can be made by taking such types of protective measures such as sidewalks should be made to avoid walking on the roads which could decrease in the road hitting cases in the city, the crossing which is made should be made more uplifted to save pedestrian, there should be the facility for separate lanes for the two wheeler, three wheeler vehicles which can travel in only one row to avoid the risk of accidents.The activities like talking on cell phone, listening to medicinal drug while driving should be avoided by an individual by themselves which could seriously harm their lives and is termed as very dangerous. The government should walk through every agrarian and urban area to educate the people and launch campaign at very big level to involve as many people as it can so that more and more people are being introduced to the new technologies which are rapidly being involved in the traffic rules.There should be collaboration which could be made with other countries to improve the conditions which is at present, more and more conferences should be organized within country to establish a base of road safety and there should be exchange of information and ideas between different people having different mindset which could help in building more ideas regarding safety of the people of the country. The road design is also sometimes responsible for the accidents which should be made properly.In some researches it has been shown that proper design and maintenance, with well designed intersections, proper installation of traffic control devices could make significant improvement in the rates of accidents. There should be no mechanical default in the vehicle which is actually 5% of the accidents which take place but there should adequate measures which should be taken by individual like proper wearing of seatbelts, time to time service of the vehicle to avoid any risk during long run and other measures which should be taken by the drivers to drive safely on the highways which is the place of aving maximum risk of accident. The driver which is driving a car should be well educated enough to identify the roadside signboards to minimize human error so that risk of accident from human side decreases as low it can be. Conclusion- The car accidents are taking place at frequent rate in the country like United Arab of Emirate where number of highway are more which increases the rate of accident, the protective measure should be taken by an individual while driving a vehicle which has been introduced in above points.There are various policies which are introduced by the government to decrease the alarming situation of the rate of accidents occurring in UAE. There are stats which are shocking about the deaths of the people occurred during the accidents, these can only be improved when there is an initialization from every person of the nation and if full support is achieved by the government of the country then there are chances to calm down the temperature of the rate of accident occurring at highway. Read morehttp//www. businessteacher. org. uk/free-management-essays/road-accident. phpixzz2OL0YNSNs

The nineteenth century in the US

The nineteenth century in the US had an unmistakable theme, immigration. oer 20 million immigrants, almostly European, came to the United States between 1820 and 1900. They came for a variety of reasons. Most came because the economies of many European countries were in crisis and workers had a very demanding time finding work. As well, some fled religious and cultural persecution. Most of them decided to come to the US because of the opportunities they had heard abounded in the US.One immigrant put it well when he said, We are in such bad shape and in need of so much that in that respect is nothing left for us here, we must go. Once they arrived in the US, the immigrants were seen as second class citizens by the vast majority of US citizens. As one American put it, I cant understand those scum, those immigrants, for they gabble differently and do things differently than I do. The flood tide of Europeans excessively overwhelmed the limited charitable run available at the tim e. One historian referred to the settlement house movement as, effective as bailing f alone out the ocean with a teaspoon.Immigrants emigrated to America for the opportunity to improve themselves and found horrible working and living conditions that were a large price, although it was one they were willing to pay. Immigrants came to the US because of political persecution and economic hardships at home. Some European countries persecuted received ethnic groups for no apparent reason. For example, both Yugoslavia and France blamed Jews for their economic problems. As the French Secretary of the exchequer put it, Those Evil Jews who befoul our towns shall not work here, for they are second.Christians shall get the right. Jews would get beaten by the police and as a result sought political asylum in the land of the fire, the United States. It was also extremely difficult for many to get jobs in Europe where 50% of the workers were trifling in some countries. The main exception was England which thrived on industry as the US did. Workers were encouraged to go to the US because of pamphlets that gave such promises as Good work, a free life, a good life for all. The consider of factory workers was constantly growing, and immigrants decided to take their chance.As one immigrant said, We have nothing to lose, for we have nothing. The US is our greatest and only chance. Immigrants came to the US expecting a higher standard of living but were forced into miserable living and working conditions. The vast majority of immigrants, who lived in cities, lived in tenements. These were a office staffment buildings that were shabbily constructed and contained extremely exquisite apartments. Twenty four to thirty deuce families were packed inside these six to eight storey structures, much referred to as dumbbell buildings due to the air shaft between the buildings that make them look same(p) dumbbells from above.The residents were super liable(predicate) to disease, and life expectancy was significantly lower, by about 10 years, in these areas. Up to 4,000 race lived on some city blocks. Families had one, maybe two, small rooms. They had no privacy as the walls were thin as well. As one immigrant put it, I cant even talk without my entire building knowing what I said, the walls are so thin. Bathrooms were also usually outside, although around the turn of the century, some began to appear inside. Tenements were also susceptible to fires. Due to the required air shaft between buildings, the air got trapped which caused more fires.As the worldly that tenements were make of was very susceptible to fire, widespread fires were common. As one immigrant described it, I watched it and as the flames struck it, the entire block seemed to go up in a flash. It was horrible. Working conditions for the immigrants were also horrific. The immigrants generally did two kinds of work. The first were the jobs Americans wouldnt do and the second were the unski lled jobs that almost any person, American or immigrant, could do. Immigrants were also willing to be paid less money for the same work.Immigrants were often used as lessen breakers because many of them didnt understand the concept of charges since it wasnt part of their culture. The immigrants saw these jobs as ones that had been toss out and so they took them, provoking anger in Americans for job stealing. As Guillaume Fouchon said,We do not strike because it challenges our honor. As well, in the old country, there were so few jobs and so many workers. Also, immigrants misunderstood the procedure of striking because it was hard to organize people who spoke different languages. Immigrants also had very half-size in the way of political power.This was not much of a problem, however, for as one immigrant said, I just postulate to succeed, and then Ill worry about how much political power I have. With the exception of some groups like the Irish, the immigrants had no political power at first. However, near the turn of the century, immigrant votes became a factor as they represent 15% of the voting public in New York alone. This caused the immigrants to gain increased political power through and through the vote. The Chinese were often called the devils of the immigrants. They were different than all the other immigrant groups because they had a different complexion.As a result, they were pass on to more prejudice. The Chinese, who mainly lived and worked in California, took many railroad jobs away from the preexisting Americans. This resulted in their being kill and having their houses burned to the ground. Such actions were supported by both major parties. As a Democratic issue Committee spokesman said, We must fight to rid the earth of the evil Chinese. This was significant because even the party of the immigrants, the Democrats, were against the Chinese. Also, most Chinese, unlike most Europeans, wanted to go to the US, earn money and then go bac k to China.The American public resented the Chinese and labeled them as a second-class race. As a result of all this prejudice, the Chinese were for the most part banned from immigrating. As Robert Ingersoll said, the Chinese were not allowed to follow the national progression that benefitted in front immigrants. Immigrants hoped that by coming to America, they could still retain their culture which they were unable to do in large part due to the teaching system. Immigrants hoped that they could both move up socially to the same level as the Americans as well as keep their identity intact.When they first arrived, immigrants kept their cultural identity intact by creating ethnic neighborhoods such as Little Frances or Little Italies. These were places for people of one ethnic group, or even one town or one province, to retain their cultural values. These were very prominent, with 17 little Italies in Chicago alone. It was essential for these immigrants to have these places to atte mpt to avoid assimilation. As Italian immigrant Verduccio Marsongeri put it, I need my little Italy because the old country is still so important to me. In this way, the free raising given in the US to most children, American or immigrant, was a mixed blessing. art object it for certain prepared immigrant children for better jobs due to better education than their parents had had, education also resulted in a expiry of cultural identity. Those children who were educated in the US were instilled with American and not old country values as well as English as the primary language. This was in fact an intended consequence of the education expansion, that the immigrant children be assimilated into American culture so as to eliminate the foreign influence on the US. composition immigrants certainly didnt want their children to be assimilated into American culture, they were willing to pay the price if it meant better education. This accounted largely for the 3 fold increase in student s from 7 million in 1870 to 22 million in 1920, as well as a rise in participation from 57 to 78 percent. While the doors of primary education were open, the doors of higher education remained largely closed to the immigrant. Immigrants could go to some lower tier private colleges and state universities, but not in general to the big names such as Yale, Harvard or Stanford.Yet, still it was a major improvement for now the immigrants could be educated the same as Americans. In conclusion, the immigrants came to the US in search of opportunity but found harsh conditions. The opportunity and advances the immigrants made in the US came at a large price. Factory workers were not able to move up and were forced to work in horrid conditions for low pay. Many despaired and wanted to move back, but they couldnt due to lack of money. Many more, however, volitionally stayed. The real benefits of American opportunity and culture would be passed implement to the succeeding generations.Overall , the immigration from the Europe and Asia to the US was the largest in world history. As Christa Jackstone, historian, said about the be active immigrants had on the US, Immigration in the late 19th and early 20th century really made this country because they literally built this country. As the blacks had done in the years before the Civil War, the immigrants were doing the hard work behind the scenes while other people took credit for it. Although the immigrants themselves paid a large price, they willingly took the first steps that would benefit future generations.

Hbs Case “Marriott Corporation: the Cost of Capital”

Marriott Corporation Questions for HBS case Marriott Corporation The cost of seat of government 1)Are the iv components of Marriotts financial st numbergy consistent with its growth objective? In my opinion, the four components of Marriotts financial strategy atomic number 18 consistent with its growth objective. As we risk in the case, the four components of Marriotts financial strategy Manage rather than own hotel assets, Invest in projects that increase shareholder value, Optimize the intake of debt in the big(p) social structure, and repurchase undervalued shares are aligned with the growth objective.Marriott wants to remain a premier growth company. This means aggressively exploitation appropriate opportunities within our chosen lines of businesslodging, commence values, and link businesses. In each of these areas, their goal is to be the preferred employer, the preferred provider, and the most profitable company. 2)How does Marriott use its estimate of its cost of c apital? Does this make sensation? In the case is stated that Marriott required tierce inputs to determine the opportunity cost of capital debt capacity, debt cost, and righteousness cost consistent with the amount of debt.The cost of capital varied across the three variabilitys because all three of the cost-of-capital inputs could disaccord for each discrepancy. This is the most logical approach due to the fact that the projects related to a peculiar(a) sectionalisation should be evaluated using the divisions WACC rather than the corporations WACC. 3)What is the manoeuvreen reasonable Cost of Capital for Marriott Corporation? In order to calculate the WACC for Marriotts Corporation Im going to use the following formulas 1. Weighted Average Cost of Capital 2. Levered genus genus Beta Marriotts structure D= 60% E=40% Marriotts integrated taxTc= 175. 9 / 398. 9 Tc=0. 441 Marriotts Pre-tax cost of debt Debt rate superior above government= 1. 30% U. S. organisation Securities have-to doe with ordains maturity 30 years = 8. 95% Kd = 0. 0895 + 0. 013 Kd= 0. 1025 Marriotts after tax cost of justice Leverag. TcAsset BetaEq. Beta MARRIOTT 41%0. 4410. 7991. 11 MARRIOTT 60%0. 4410. 7991. 47 Ke = rf + Beta * (MRP) Rf=8. 95%(U. S. Government Securities spare-time activity Rate) MRP=7. 43%(Exhibit 5) Ke = 8. 95% + 1. 47 * ( 7. 43%) Ke=0. 20 WACC = (1 0. 44) * 0. 1025 * 60% + 0. 2 * 40% WACC=0. 1139 The Weighted Average Cost of Capital for Marriott Corporation is 11. 9% a)What risk free rate and risk premium did you use to calculate the cost of righteousness? jeopardize free rate 30 years maturity U. S. Government amuse Rate (8. 95%) Risk Premium circle between S d Composite returns and long-term U. S. government stand by returns between 1926-87 (7. 43%) b)How did you measure Marriotts cost of debt? I careful Marriotts cost of debt amounting Marriotts debt rate premium above government (1. 30%) to the 30 years matureness U. S. Government Interest Ra tes (8. 95%). 4)What type of investments would you value using Marriotts WACC?I will use Marriotts WACC to evaluate projects that do not refer to a single division. This can be projects that add are related to the whole company and affect each division. In example, a project related with branding that will increase Marriott overall reputation and value 5)If Marriott used a single corporate hurdle rate for evaluating investment opportunities in each of its lines of business, what would happen to the company overtime? Using a single corporate hurdle rate for evaluating investment opportunities in each of its lines of business will lead to accept bad projects and reject profitable projects.In the case that the IRR of the return was slightly above Marriott WACC you would accept the divisions project although you might be operating bellow the divisions WACC and loosing money. 6)What is the cost of capital for the lodging and restaurant divisions of Marriott? In order to calculate the cos t of capital for the lodging and restaurant divisions I will use the same formulas than in enquiry 3. Hotels ReturnEq. BetaLeverageRevenuesAsset Beta HILTON HOTELS CORPORATION13. 30. 7614%0. 770. 697 HOLIDAY CORPORATION28. 81. 3579%1. 660. 435 LA QUINTA MOTOR INNS-6. 40. 8969%0. 170. 397 RAMADA INNS, INC. 11. 71. 3665%0. 50. 667 Average0. 549 Restaurants ReturnEq. BetaLeverageRevenuesAsset Beta CHURCHS FRIED CHICKEN-3. 21. 454%0. 391. 417 COLLINS FOODS INTERNATIONAL20. 31. 4510%0. 571. 365 FRISCHS RESTAURANTS56. 90. 576%0. 140. 550 LUBYS CAFETERIAS (Operates cafeterias. ) 15. 10. 761%0. 230. 756 McDONALDS22. 50. 9423%4. 890. 805 WENDYS INTERNA TIONAL4. 61. 3221%1. 051. 149 Average1. 007 lodgmentRestaurant D/V50. 0%75. 0% E/V50. 0%25. 0% Tc44%44% Kd10. 05%8. 70% Rf8. 95%6. 90% Rprem1. 10%1. 80% Ke15. 31%29. 74% Eq. Beta0. 8562. 696 Asset Beta0. 5491. 007 Rf8. 95%6. 90% EMRP7. 43%8. 47% Sales % from total41. 00%13. 00% WACC10. 6%11. 08% a)What risk-free rate and risk premium did you use in calculating the cost of equity for each division? wherefore did you choose these numbers? Risk free rate Lodging division 30 years Maturity U. S. Government Interest Rate (8. 95%) Is a long-term investment Risk Premium Lodging division Spread between S&P 500 Composite returns and long-term U. S. government bond returns between 1926-87 (7. 43%) Is a long term investment Risk free rate Restaurants division 1 year Maturity U. S. Government Interest Rate (6. 90%) Is a short-term investment, and the coterminous available option is a 10 years rate which is too long.Risk Premium Restaurants division Spread between S&P 500 Composite returns and short-term U. S. Treasury bill returns between 1926-87 (8. 47%) Is a short-term investment, and I used a 1 year Maturity U. S. Government Interest Rate as the risk free rate. b)How did you measure the cost of debt for each division? Should the debt cost differ across divisions? Why? I calculated each divisions cost of debt adding the divisi ons debt rate premium above government to the U. S. Government Interest Rates that best represented the divisions behave. Risk free rate Lodging division 30 years Maturity U. S. Government Interest Rate (8. 95%) Risk free rate Restaurants division 1 year Maturity U. S. Government Interest Rate (6. 90%) The debt cost should differ across divisions because each one operate as self-supporting business with different behavior. c)How did you measure the beta of each division? In order to measure the beta of each division, I got the average Asset Beta of the companies that where more similar to the division, and I leverage it with the capital structure of the particular division. 7)What is the cost of capital for Marriotts contract services division?How can you estimate its equity cost of capital without publicly traded comparable companies? In order to calculate the cost of capital for the contract service division I will use most of the formulas I stated on question number three. Addi tionally, as we do not have data of similar companies that we can use to option the contract service divisions Asset Beta, I will calculate the WACC for the contract service division using the following formula Marriotts Asset Beta = (Lodging Asset Beta * divisions % of total sales) + (Restaurants Asset Beta * divisions % of total sales) + (Contract services Asset Beta * divisions % of total sales)Cleaning the equation in function of the Contract services Asset Beta, you find the Contract services Asset Beta. MarriottLodgingRestaurantContract Services D/V60. 0%50. 0%75. 0%60. 0% E/V40. 0%50. 0%25. 0%40. 0% Tc44%44%44%44% Kd10. 25%10. 05%8. 70%8. 30% Rf8. 95%8. 95%6. 90%6. 90% Rprem1. 30%1. 10%1. 80%1. 40% Ke19. 87%15. 31%29. 74%21. 91% Eq. Beta1. 4700. 8562. 6961. 772 Asset Beta0. 7990. 5491. 0070. 964 Rf8. 95%8. 95%6. 90%6. 90% EMRP7. 43%7. 43%8. 47%8. 47% TA %100. 00%41. 00%13. 00%46. 00% WACC11. 39%10. 46%11. 08%11. 55% The contract services WACC is 11. 55%

Implementing a New CSR Strategy for New Balance Essay

Introduction newly match is a large confederation specialise in manufacturing footwear products at a global level. The case pick up reveals that New residual is shortly committed to formulating an combine Cooperate Social Responsibility (CSR), which will enable it to put itself in a sizeable position in a highly competitive market (Veleva, 2010). In 2009, the c each(prenominal)er-up was quiet down struggling to build a CSR, which would create a reputable name for its products in the global market. However, as Veleva (2010) illustrates, the firm faced various ch tout ensembleenges such as lack of a CSR section, which would foresee the carrying out of an integrated CSR. This c boths for the analysis of the various strengths and weaknesses of the attach to and lay out the steps it should follow in mechanisming an integrated CSR strategy. New Balance Strengths and WeaknessesOver whole Governance concord to Veleva (2010), even ahead the sacred scripture CSR became a commo n word in the global industries. New Balance perpetually insisted on being responsible for all its employees and the communities in which it was operational. Luo and Bhattacharya (2006) support this argument by explaining that for a company to have an effective CRS, it should start internally before going external. New Balance has strong values and governance system that ensures a freight to obligation both for internal and external components of its trading operations. Despite the fact that New Balance was so much committed to CSR, it left out key segments of corporate responsibility such as openness and accountability (Veleva, 2010). The companys framework did non provide a basis for its leaders to analyze the risks and opportunities of CSR, and this explains clearly, why it was alter by the economic recession of the year 2007-2009.Products and ServicesFrom the case study, New Balance had many consumers in the global market. One of its main strengths was the designing and m arketing of products. The company ensured that its products met customers expectation, and the same time ensured that these products were produced in anenvironmentally-friendly manner. tally to Sen, Bhattacharya, and Korschun (2006), a company should reduce on ensuring that its production does not compromise the capability of future extension to get such a product or even a better one. New Balance looked for materials and ensured that its production was socially and environmentally acceptable in order to increase the social benefits of its production. The case study shows that New Balance decided to take a different approach from other footwear companies by concentrating on recycling. This is one of its weaknesses in its production. Veleva argues that the company did not have a framework in place for accessing the impacts of recycled products. Some of the environmentally-friendly materials that the company used for its production did not produce quality and durable products, so did not attract customers. OperationsNew Balance has various strengths in its CSR strategy in terms of its operations (Veleva, 2010). One of the values of this company was to ensure that the working environment was safe for all its employees. By decrease the number of suppliers almost by half, New Balance was able to gain control over all its production, cut down on costs and hence improve efficiency. Another approach employed by New Balance was by getting rid of materials and production methods, which are harmful to the environment. This company focussed on recycling most of its waste products. Therefore, it cuts down on waste, hence reducing cost on disposal and at the same time protected the environment from pollution. In 2008, a time when US focused on ensuring nil pollution to its environment, New Balance was among the first companies that adopted the green chemicals to substitute the cleaners, which were used in previous years to ensure compliance with the set environmental standards. However, the company go through a challenge in controlling its suppliers, especially those oversea. Another challenge for the company was to manage its CSR activities foreign and hence, there was a gap between its domestic CSR and oversees CSR. Community SupportAccording to Veleva (2010), New Balance is a company that always supported the communities in which it had operations. New Balance employees took pride in volunteering and helped the environ communities. Accordingto Engardio et al. (2007), benignity and volunteering are one of the major factors that enable a company to retain and suffer its employees. Volunteering as a value was steered by the CEOs of the company Anne and Jim Davis, who embraced it and ensured that all their employees were active and valued association work. Volunteering and charity work is a value that improves populace relations of an organization, its corporate image, trade name, employee teamwork and skill building (Margolis, Elfenbein & Walsh, 2007. However, contempt the not bad(p) involvement in community support, New Balance community support strategy was not in line with its business strategy. The company mainly focused on the US communities and lacked a fitting conference plan to communicate both to its internal and external stakeholders. AnalysisFrom the strengths and weaknesses identified, New Balance should focus on three of the main areas identified with great risks effective leadership, a structure for recognizing CSR risks and opportunities that are of great importance to the business and aligning of CSR strategy with business strategy. With clear and effective leadership and a CSR that is aline with a business strategy any company can reach its highest level of production and grounding (Luo & Bhattacharya, 2006).Steps for implementing an integrated CSR strategyWho should be involved?According to Sen, Bhattacharya and Korschun (2006), for any CSR to be implemented masteryfully, all stakeholders b oth internally and externally should be involved. While CSR is mainly steered by leaders, New Balance should at all stages involve its employees. Various studies have shown that employees play a vital place in CSR writ of execution and making it a success. Suppliers as part of the external stakeholders should also be involved in CSR capital punishment in order to give their views on whether it is aligned with business strategy or not. What should the Communication formulate consist of?New Balance should adopt a comprehensive communication plan that will efficaciously communicate its CSR activities internally and externally.Internally, the company can focus on newsletters, meetings, Internet communication, to ensure that employees are always aware of CSR activities and their progress. According to Engardio et al. (2007), frequent and clear communication on CSR to employees enables them to know that CSR is a priority and hence commits themselves to look at it a success. External ly, the company should come up with a communication plan that will let out all external individuals and groups that need to be made aware of the CSR activities and how to reach out to them. External CSR communication channels can consist of awareness campaigns, advertise, speeches, and even sending hard copies of CSR report to the most important external stakeholders (Luo & Bhattacharya, 2006)What resources are needed?New Balance mainly requires human race resources in order to implement its new CSR strategy effectively. It should focus on effective leadership apart from Anne and Jim Davis, who are the CEOs. Therefore, it should invest in searching for new and effective leaders internally or externally, who will support the two CEOs in effectively running the business. The company should also focus on coming up with a CSR department consisting of intellectuals who understand what CSR entails in order to effectively identify risks and opportunities and align the CSR activities with the companys business. According to Margolis, Elfenbein and Walsh (2007), monetary resource are needed in CSR writ of execution. Therefore, New Balance should form a committee, which will strategize on how the company will get the funds required to finance its CSR implementation. What is the Timeline?For any CSR implementation to be successful, it must be time bound (Engardio et al. 2007). The CSR steering team should come up with a timetable clearly showing all the stages of CSR implementation and their time limits. Each stage should be given a time limit and sporadically monitored in order to ensure that it is completed within the allocated time. An effective CSR implementation is done during the shortest time come-at-able to cut down on wastage in terms of human resources and finances and hence save cost. What are the measures of success?New Balance should come with an approach of measuring its CSR implementation performance. Primarily, it should identify the objectives, fun damental to its CSR commitment and come up with performance indicators, which should be used to measure the results of CSR activities. When the objective has been achieved, it means that the CSR is a success while it is a failure when an objective has not been achieved. What are other important items to include?According to Luo and Bhattacharya (2006), a company should ensure that their employees are adequately trained on CSR in order to make its implementation a success. New Balance employees should be properly trained on the importance of CSR and its implementation to ensure it becomes a success. Margolis, Elfenbein and Walsh (2007) point out that in any CSR implementation, there are obstacles such as resistance by some employees and stakeholders. Therefore, it is important that New Balance puts in place mechanisms and strategies of dealing with arguable behavior and resistance to its CSR implementation. ConclusionFrom the analysis, it is clear that New Balance is a company that is devoted to community support and volunteering. Its two CEOs are devoted to ensuring that the company creates a good reputation and markets its brand by embracing CSR. However, various loopholes that have been identified, prevented the company from achieving its CSR objectives and goals. Such loopholes are the lack of an effective leadership body, drop of aligning CSR with the companys business among others. Therefore, despite much involved in community support, the company did not achieve the benefits that come along with CSR such as reputation, good corporate image, and good public relations among others.Implementing an effective CSR will call for New Balance to bring together both human resources and finances. Effective leadership and CSR personnel are needed in order to analyze the various risks and opportunities think to CSR. The company also needs to align its CSR strategy with its business in order to rip all the benefits that come along with it. Every stakeholder, both i nternal and external should be involved in CSR implementation in orderto ensure maximum support and hence make it a success.ReferencesEngardio, P., Capell, K., Carey, J., & Hall, K. 2007. Beyond The unripe Corporation. Retrieved fromhttp//static.twoday.net/foehrenbergkreis/files/bw-january-29-2007-beyond-the-green-corporation.pdf Luo, X., & Bhattacharya, C.T. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 118 Margolis,J.D., Elfenbein,H.A, & Walsh, J.P (2007). Does pay to be good? A meta-analysisand redirection of research on corporate social and financial performance. Working Paper, University of California at Berkeley. Sen S., Bhattacharya, C.T., & Korschun, D. (2006). The role of corporate social responsibilityin strengthening multiple stakeholder relationships A field experiment. Journal of the honorary society of Marketing Science, 34(2), 158-166. Veleva V. (2010). New Balance Developing an integrated CSR strategy. Richard Ivey School ofBusiness.