Product Line Study of Wockhardt Hospital by Shezah Salam

About Wockhardt hospital Group Wockhardt hospital, a subsidiary of Wockhardt ltd. , is Indias leading super distinguishing characteristic hospital chain with branches in Mumbai, Bangalore, Hyderabad, Kolkata, Nagpur, Nasik, Surat , Rajkot, Kalyan and Bhavnagar. As associate hospitals of Harvard health check, USA in India, Wockhardt hospitals benefit from the extensive learning and experience of Harvard Medical School and its affiliated institutions world- large. This connection helps Wockhardt Hospitals to stay at the forefront of medical technology and techniques, way ahead of other(a)s.Wockhardt Hospitals, Mumbai, has become the first superspeciality hospital in South Asia to achieve accreditation from conjugation centering International (JCI), USA. JCI is the g hoary standard in global healthcare standards. With this, Wockhardt Hospitals joins an exclusive group of 71 hospitals worldwide, which use up passed JCIs stringent clinical quality standards. Their committedness t o build a patient driven environment through the creation and exchange of acquaintance is the decisive factor for their success.They constantly strive to upgrade the knowledge and competence of our human resources by constantly training with methodologies that meet global standards. Members of their medical team extensively travel to some of the stovepipe healthcare centers and teaching Institutions across the world to update their knowledge and acquire new competencies to hvirtuoso their skills. The quality of healthcare services at their group hospitals in India is at hit with the best centres anywhere in the world at a fraction of the cost in US, UK and Canada.Core Competencies Being a Specialty hospital, Wockardts encumbrance competencies lie in the following fields Neurology and Neurosurgery mettle and cardiac care Cardio Thoracic and Vascular surgery Orthopedics and Joint Replacements Minimal incursive surgery Wockhardt Product Line Based on the core competencies o f the hospital, Wockhardt Hospitals offers the following highly specialized services known as their centers of excellence 1. Wockhardt warmth troubleA center for excellence in interventional Cardiology and Cardiac Surgeries in the country, it has to its discern a history of path-breaking procedures, be it the first-ever Conscious Off pith Coronary artery short military operation and Awake inwardness Surgery in India. Collectively Wockhardt group hospitals have now have tremendous experience of doing over 40000 Cardiac Surgeries and 75000 interventional cardiology procedures since its inception The same expertise and care is now available across various cities of India where Wockhardt Superspecialty Hospitals have been set up and each one of them have a Wockhardt stub Care.These heart care are also a teaching center for clinicians from the sub-continent and now a preferred destination for cardiac patients non only from India but also from any over the US, UK, Canada, Mid dle East and Africas. According to the Wockhardt heart care philosophy, a life isnt saved until it is fully redeemed. Which meat that anyone who comes in with a heart ailment, is non healed until they go back to their normal life, exactly like it was before.This is why Wockhardt accomplishs surgery as just some other stepping stone in the complete healing process. Their post operative facilities stand testimony to this belief. Their advanced rehabilitative care included dedicated nutritionists, dieticians, fitness equipment, counselors and our infection control policies just a few initiatives that see you through the road to recovery. 2. Wockhardt Brain and Spine Care Wockhardt Brain & Spine specialties in Bangalore and Mumbai provides advanced micro-surgical techniques to treat complex Brain & Spine disorders.This super specialty center is amongst the few in Asia equipped with most advanced Neuro-navigation and endoscopic facilities to perform complex wizard and spine neurosu rgeries. Wockhardt Brain & Spine Care has a vastly experienced team of Neurosurgeons and Neurologists, backed by the most comprehensive neuro-diagnostic and imaging facilities, positions the hospital among the best in the region. Neurological services extend to the very latest in diagnostic equipment such as EEG, ENMG, and Video-monitoring, 1. 5 Tesla MRI and 64-Slice CT Scan. 3. swot and Joint CenterThe Wockhardt Bone & joint Care has evolved as the Centre of Excellence for joint replacement surgeries and is equipped to treat all types of musculo-skeletal problems ranging from surgeries to minimally invasive Arthroscopic surgeries. The Wockhardt Bone and Joint Care is equipped to treat all types of musculo-skeletal problems ranging from Trauma Surgery to Minimally Invasive Arthroscopy Surgery. The hospital also specilalises in surgery for joint replacements, sports medicine, ligament repair, genu surgery, spine surgery and physical therapy for rehabilitation.Wockhardt Bone & Join t Care has complete technology and advanced skills to perform Microscopic Lumber & Cervical Discectomy, Endo-scopic Spine Surgery and Arthroscopic surgeries such as Ligament Reconstruction in the knee, Subacromial Decom-pression in the shoulder. 4. Minimal price of admission Surgery The Wockhart Minimal access code Surgery Hospital is equipped with High-end technology to perform clearcutness surgery in this newly developed modality of surgical treatment, which until recently required large incisions on the human body.It encompasses operative procedures for the nervous system, ENT, thorax, abdomen, urinary tract, reproductive system and joints. This technology not only minimises surgical trauma, pain and blood loss but also shortens hospitalisation and improves aesthetics. Traditionally surgeons had to cut wide and deep (Incision) to reach (Access) organs for large incisions caused pain, were prone to infections/ hernia and often rendered poor cosmetic results. These factors were the underlying cause of significant mortality and morbidity.Minimal Access Surgery (MAS) makes it possible for surgeons to reach (Access) various organs in the body cavities through small incisions (Minimal). Wockhardt Minimal Access Surgery Hospital has acquired complete State-of the-art eye socket of endoscopic technology required for carrying our minimal access surgery. These include Endovision Tricam SL, Harmonic Scalpel, Medical grade monitor, CO2 Insufflator and a wide range of high precision instruments. 5. Hip-resurfacing centre Wockhardt provides high quality and cost effective hip replacement surgery services. Their Minimally Invasive Hip Resurfacing/ Replacement Surgery Removes only windburnt bone and replaces it with a metal on metal articulation. It preserves the normal bone of the hip patients can squat, sit cross-legged without the guess of dislocation. Everlasting establish on 35-year history in Birmingham of metal on metal implants. Excellent restoration of full function. Femoral head remains viable after BHR surgery. It does not sacrifice normal bone during primary surgery. Activity restriction not required after surgery, as there is hardly any risk of dislocation. patient role can indulge in full sporting activities without risk of dislocation.Patients have gone back to sports like competitive Judo and Squash after surgery. Overall 99% success rate ideal option for the younger or more active patient 6. Women Care Wockhardt Hospitals Woman Care program is a close of strengths derived from our association with HMI, and conceptualized in line with the world renowned Harvard associated Brigham & Womens Hospital. A 30, 000 sq ft area is exclusively dedicated to Woman care with consultation suites, talking to rooms, operating rooms, dedicated to obstetrics, a 12-bed neo-natal ICU & a nursery.Our Woman health care programmes, besides minimal access gynaecological services, also include onus clinics (early diagnosis of breast, uterine , ovarian and cervical cancer), Infertility clinics & Menopausal clinics. Other services offered by Wockhardt Liver Transplant and Digestive maladys Joint Replacements Women and Child Care Trans adenoidal Brain Tumor Surgery Urology and Andrology Obesity Surgery alveolar consonant Care Surgical Oncology Parkinsons Disease Surgery Product go Heart Care Brain and Spine A.CARDIO THORACIC AND VASCULAR SURGERIES Spinal Surgeries pic Microscopic lumbar discectomy or decompression pic pic Beating Heart Bypass Surgery (Off Pump CoronaryMicroscopic anterior cervical discectomy Bypass Surgery) pic pic Endoscopic discectomy Conscious Off Pump Coronary arterial blood vessel Bypass Surgery - COPCAB (Awake Coronary Artery Bypass Surgery pic -ACAB) Spinal decompression with or without fusion pic pic On-Pump Coronary Artery Bypass Surgery Endoscopic fusion of spine pic pic Redo Bypass Surgery Percutaneous Endoscopic Lumbar Discectomy pic Degenerative Disc Disease Valve Surgery pic Minimally-invasive spinal fusion and advanced instrumentation pic MVR with Correction of Atrial fibrillation using pic Maze III Procedure Total disc replacement surgery pic pic Vascular Surgery Spinal deformity correction and stabilization pic pic Thoracic & pulmonic Surgeries Endoscopic fusion of spine pic pic Adult & Paediatric Open Heart Surgeries Percutaneous Endoscopic Lumbar Discectomy Osteoporosis of the spine pic Vertebroplasty B.INTERVENTIONAL CARDIOLOGY PROCEDURES pic Kyphoplasty pic pic Spondylolisthesis Coronary Angiography & Angioplasty (both Femoral & Radial Approach) pic crumb spinal instrumentation pic Angiogram & Angioplasty of arteries of Neck, Leg Abnormal curvature within the spine-scoliosis , Arm, Kidney pic pic Permanent pacemaker (Single & Double Chamber) Thoracoscopic deformity correction pic pic Valvuloplasty Posterior correc tion of Scoliosis or hunchback with instrumentation pic EP film Diagnostic & Ablation Other spine surgeries pic pic ASD closure with device Tuberculosis of Spine Thoracoscopic Spinal Surgery with Para spinal abscess drainage pic Spine Tumor Surgery C.CARDIAC REHABILITATION PROGRAMME pic Spine Trauma Brain surgeries pic Microsurgery for Brain Tumors pic Endoscopic Brain Surgery pic Trans Nasal Endoscopic Brain Tumor Removal pic Skull Base Surgery pic Brain Trauma Surgery pic Congenital Cranial Deformity pic Stereotactic Brain Surgery for Tumor and operational Neurosurgery pic Craniofacial Surgery with FMS (Facio-Maxillary Surgery) pic Brain Surgery for Abnormal Blood Vessels pic Brain Surgery for Epilepsy pic Brain Surgery for Removal of Blood Clots pic Interventional/ Neuro-endovascular Therapy for Cerebro-vascular Diseases and Tumor pic Interventional/ Neuro-endovascular Therapy for Cerebro-vascular Diseases and Tumor Product Mix (contd. ) Bone and joint care Minimal access surgery Women Care Hip Replacement Other Specialties Arthroscopic surgeryKey hole The NEST Bithing go Minimally invasive hip Liver Transplant and surgery for disorders of knee and replacement surgery Digestive Diseases shoulder pic LDRP birthing suites, Private Minimal Access Spine surgery DIAGNOSTIC ENDOSCOPY deluxe, Twin-deluxe and multi-bed Joint Replacements Hip Resurfacing Painless deliver-coloredies Paediatric Bone & Joint Surgeries pic Management of high risk Women and Child Care come apart Treatment Upper GI Scopy pregnancies/Late pregnancies Sports Medicine The Lamaze ground leveles Trans Nasal Brain Tumor Speciality Clinic for Arthritis pic Ante-natal classes Surgery Trauma & Pain Management Colonoscopy Osteoporosis Clinics Urology nd Andrology Lifestyle Modification Programme pic (Rehabilitation) ERCP Menopause Clinic Obesity Surgery Patient Education Programme Infertility Clinic Total Knee Replacement pic Adolescent Clinic Dental Care Unicondylar Knee Replacement Bronchoscopy Total Hip Replacement Minimal Access Gynaecological Surgical Oncology Hip Resurfacing / Surface Surgeries Replacement Arthroplasty Parkinsons Disease Shoulder Replacement pic Laproscopic hysterectomy Surgery Neck & Elbow Replacement EMERGENCY LAPAROSCOPY Laproscopic tubectomy Laproscopic overectomy pic LAPAROSCOPIC PROCEDURES Operative Gynaecological Surgeries pic Hyserectomy Hernia procedures Ovarian cysts Malignancies pic Surgeries on the fallopian tube Gallbladder stones and liver Removal of fibroids procedures pic Procedures on esophagus/ myotomy pic Nissen fundoplication pic Procedures on the stomach cancer pic Procedures on the small intestine pic Procedures on pancreas pic Procedures on other organs pic Hepatic Resection for cancerous Liver pic VIDEO ASSISTED THORACIC SURGERY pic LAPAROSCOPIC COLONIC CANCER/RECTAL CANCER SURGERY Product Hierarchy Product analysis Wockhardt Heart Care With its latest technological advances and ethical management practices Wockhardt pledges to provide international standard cardiac care to its patients. Wockhardt Heart Care, with the best Cardiac Surgeons, Cardiologist & Medical Staff delivers world standard heart care with the highest degree of convenience, care and compassion at a reasonable cost. ore Branding Strategy Heart is Wockhardt is how Wockhardt Hospital and Heart Institute has come to be known as since the past 17 years.A center for excellence in interventional Cardiology and Cardiac Surgeries in the country, it has to its name a history of path-breaking procedures, be it the first-ever Conscious Off Pump Coronary Artery Bypass Surgery and Awake Heart Surgery in India. The Wockhardt stigmatisation strategy concentrates on depicting an image of overall heart care. According to the Wockhardt philosophy a life isnt saved until its completely redeemed. This is why they treat surgery as just another stepping stone in the complete healing process. Another facet in the 360 degree care they offer. set Startegy With Wockhardt Hospitals, even the most cost-sensitive traveler can get the best and most specialized services and luxury amenities. Procedure / Treatment Wockhardt Hospitals, India ($) USA ($) UK (GBP) Open Heart 8,500 100,000 20,000 Surgery (CABG) Total Knee 7,000 48,000 15,000 Replacement Hip Resurfacing 8,500 55,000 15,000 LA Hysterectomy 4,500 22,000 6,000 Lap Cholcystectomy 4,500 18,000 4,000 Spinal Decompression Fusion 8,500 60,000 32,100 Obesity Surgery 9,800 65,000 12,000 (Gastric Bypass) Product Level pic Points of relation of Wockhardt heart care and other hospital chains Well experienced doctors Latest technology Luxurious Ambience Large variety of surgeries Points of Difference of Wockhardt Heart Care and other Hospital Chains Rehabilitation Centers (Including dietician, gyms, etc. ) Greater heart surgery specialties Tie up with Harvard Medical Association World Class Services and Facilities Joint Commision International Accreditation Ground Breaking Medical Breakthroughs The Four Prong Strategy Nobody wanted to treat a 12 year old girl with a congenital cardiac defect of criss-crossed ventricles and arteries. Medication could only do so much and a temporary fix of the valves would only obtain time. The team at Wockhardt Hospitals wanted more for the girl we wanted to give her a normal life of a 12 year old. It took a all year of tests and scans and 4 high risks surgeries to re-arrange the girls heart but it the end we challeng ed the odds and emerged successful. o The Radio Maze Therapy Heart specialists at Wockhardt have found an highly advantageous procedure surgical procedure which will offer a permanent solution during atrial fibrillation An abnormal fast beating of the heart caused by disturbed electrical discharges.The surgery uses the technique of irrigated radio frequency modified maze procedure, which is performed to treat atrial fibrillation along with an open heart surgery for valve replacement. o Wake-up to a new world A 78 year old patient walked into Wockhardt Hospitals with chest pain. An emergency angiogram indicated the urgent need for a bypass. The problem ? He was a smoker and affected lungs meant that he could not tolerate world(a) anaesthesia. And he had other complications, like diabetes and renal problems which eliminated heart lung machines. In most other hospitals, this would have been the end of the story. But our team came up with a medical plan to perform a minimally invasive coronary bypass without general anaesthesia or a ventilator support, using the technique called high epidural analgesia.The operation lasted 45 minutes and was a success, and the patient was awake all through. o The Brains behind the heart A 22 year old was brought to Wockhardt Hospitals with a rare condition. He has a cancerous tumour in his heart. Something that is unremarkably found in the brain. A condition like this is so rare that there isnt even enough medical literature about it. But that didnt end our team. In an epic surgery that lasted longer than 6 hours, they successfully removed the tumour and literally rebuild a large part of his heart. o The 900gm Miracle around hospitals wouldnt operate on Jonathan. He was four months old and weighed 900grams. He was almost the size of a palm.Jonathans heart was just one-inchlong and had a one centimetre fungal mass in the right chamber, which had infected his blood. An open heart surgery was his only chance of survival, but was risky, considering his loss of weight. A risk that most hospitals were not willing to take. They wanted to wait till Jonathan gained more weight, which meant they needed more time. Time is what he did not have. But the team at Wockhardt had belief. Belief in their skills and belief that they would save Jonathans life. The six hour surgery was a success. Jonathan was reborn. Marketing Management A product line study of Study by Shezah Salam Roll no 2120